Page 10 - covid19comms

Timeline / Date
Content / Service Info / Product / Message
Target Group / Stakeholder / Individual
Monday 23rd March 2020
COVID-19 Pandemic – KA Leisure facility closure
· KA Board of Directors
· NAC
· Fitness Members
· KA Leisure Employees
· All Customers
Timeline / Date
Content / Service Info / Product / Message
Target Group / Stakeholder / Individual
Monday 30th March 2020
Introduction Campaign #Stayhomestaysafe
· KA Board of Directors · NAC
· KA Leisure Employees
· All Customers / General Public
Monday 6th April 2020
Introduction of online programme for fitness, health and wellbeing Introduction Campaign #stayhomestayactive
· KA Board of Directors
· NAC
· KA Leisure Employees
· Fitness Members / ANA Participants
· Programme Funders
· All Customers / General Public
Thursday 28th May 2020
Introduction Campaign #Make The Comeback
· KA Board of Directors
· NAC
· KA Leisure Employees
· Programme Funders
· All Relevant Customers / General Public
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· KA Board of Directors
· NAC
· Customers / General Public
Wednesday 27th May 2020
FM announcement Phase 1 Scot Gov Route Map - Resumption
of selected outdoor sports from 28.05.20
KA Leisure Golf resumed from 29.05.20
· KA Board of Directors · NAC
· Golf Members
· Customers / General Public
Friday 31st July 2020
Re-opening of selected Leisure Centres to resume fitness activities. FM announcement indicative dates continually reviewed.
KA Leisure Fitness resumed 31.08.20
Communications
Included below are a range of examples of communication activities during the current pand
EXTERNAL - Responsive
EXTERNAL - Planned
KA Leisure COVID-19 Communication Framework