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Exercise Enthusiasts
Students
Non-exercisers
Parents
· Regular attendees, More than 3 times per week, group ex, swimming and class users
· In part-time or full-time
education, 16- 25yr olds, reliant on others for transport
· Wide range of people who
haven’t exercised for over 12 months
· Mums and dads living locally to facilities, children under 16yrs old
· Still found exercise, missed being pushed live, missed heavy weights
· No access, and confined to flats/ rooms at their parents, no social life, home workouts, video calling
· Health may be important now, no freedom, lack of social contact, maybe tried a home workout, walks in the park
· No social life, miss contact with others, juggled tasks, worked out with the kids, not had time to workout
· The Comeback is always
stronger than the Setback
· Comeback with your friends
· Time to make a comeback
· Time for you, Time for a comeback
· Make the Comeback
· Comeback to your favourite
class
· Comeback for your health
· Comeback with confidence
· Comeback to your favourite
equipment
· Comeback for life
KA Leisure COVID-19 Communication Framework