KA Leisure Launches Bold New Strategy: “Leading The Way”
KA Leisure is proud to announce the launch of our new two-year Performance Strategy, Leading The Way — designed to elevate community wellbeing, drive innovation, and create more active communities across North Ayrshire. The strategy marks a significant milestone in KA Leisure’s journey to becoming a sector-leading, future-ready organisation.
“This isn’t just a plan on paper – it’s a blueprint for transformation,” said Malcolm McPhail, CEO of KA Leisure. “It reflects the collective strength of our teams, our partnerships, and the communities we proudly serve. Our vision is simple yet ambitious: To be a world class leisure provider for the people of North Ayrshire.”
Rooted in appreciative enquiry and agile thinking, Leading The Way builds our charities existing strengths while embracing innovation and adaptability. The strategy is structured around six interconnected themes:
- Financial Performance
- Digital Transformation
- Child and Family Poverty
- Our Workforce
- Community Health and Sport
- Our Board – Fit for the Future
These pillars will guide KA Leisure’s efforts to grow sustainably, respond to evolving community needs, and deliver deeper impact where it matters most.
The strategy also introduces a suite of new programmes that blend holistic fitness, preventative health, and community empowerment — reinforcing our commitment to personalised wellbeing and inclusive access for all.
Despite the financial pressures facing the sector, KA Leisure remains optimistic and determined. As McPhail noted, “I see the energy in our people, the innovation in our practice, and the belief in our mission. Together, we will deliver on our promise to be a community-first organisation that leads with purpose.”
